As of October , the app was processing over one billion swipes per day, producing about twelve million matches per day. The average user would generally spend about an hour and a half on the app each day. Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.
Chatting on Tinder is only available between two users that have swiped right on one another's photos. However, once you have matches on the app, the user is able to send personal photos, called "Tinder Moments", to all matches at once, allowing each match to like or not like the photos. The site also has verified profiles for public figures, so that celebrities and other public figures can verify they are who they are when using the app.
In October , Tinder released the Super Like feature worldwide. Tinder Plus users have up to five Super Likes a day. The app notifies the user if they have been Super Liked with a blue border that surrounds the profile of the person who Super Liked them.
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It then allows the user to either swipe right or left. Tinder says that Super Likes makes it three times as likely for users to find a match. As of November 11, , Tinder's "Moments" feature had been retired. In September , Tinder invested in Vina, a social network where women can meet and nurture new friendships. Tinder Boost was tested in September in Australia, and went live worldwide in October Users receive up to ten times the amount of profile views while boosting.
Tinder Plus users get one free Boost a month. If users do not have Tinder Plus or want more Boosts, they can be purchased in the app. In October , Tinder announced it was opening its first office in Silicon Valley in hopes to better recruit technical employees. In November , Tinder introduced more options for users to select their gender.
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In the app's settings, users have the option to type a word that suits their gender identity. Users also have the option to have this displayed on their profile or not. In March , Tinder launched Tinder Online, a web-optimized version of the dating app so people can access Tinder at their desktops. In June , Tinder launched Tinder Gold,  a members-only service, offering their most exclusive features: This is an optional service offered to Tinder Plus users that costs an additional fee as a paid subscription.
On August 6, , the Match Group announced Tinder had over 3. Using Facebook , Tinder is able to build a user profile with photos that have already been uploaded. Basic information is gathered and the users' social graph is analyzed. Candidates who are most likely to be compatible based on geographical location , number of mutual friends, and common interests are then streamed into a list of matches. Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.
If two users like each other it then results in a "match" and they are able to chat within the app.
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In March , Tinder announced the public release of its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a hour period. It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.
Tinder is used widely throughout the world and is available in over 40 languages. However, to get to those 12 million matches, users collectively made around 1 billion swipes per day. The minimum age to sign up and use Tinder was As of June , if a user who is below the age of 18 attempted to use the app, they were met with cards on their deck [ clarification needed ] stating that Tinder is no longer usable by anyone under 18, and that the Tinder team was developing a new app especially for their age group.
More than 8 billion matches had been made since Tinder launched in Analysts also estimated that Tinder had about half a million paid users within its userbase that consisted mostly of free users. The campaign received media cover from Slate , Inc. The New York Times wrote that the wide use of Tinder could be attributed not to what Tinder was doing right but to flaws in the models of earlier dating software, which relied on mathematical algorithms to select potential partners.
Relationship experts interviewed by the newspaper stated that users used the photographs that come in succession on the app to derive cues as to social status, confidence levels, and personal interests. The game-style of Tinder means it's really easy to keep playing and forget about that hottie you were messaging yesterday. One dimension of this is the impact it has on men's psychology. Tinder CEO Sean Rad has said that Tinder removes the "friction" associated with walking up to someone and introducing oneself.
In August , journalist Nancy Jo Sales wrote in Vanity Fair that Tinder operates within a culture of users seeking sex without relationships.
The experiment was conducted on students from an unnamed university in the Southwestern United States. The students first provided their demographic information and then answered questions regarding Tinder's link to infidelity. The results showed that more than half reported having seen somebody on Tinder who they knew was in an exclusive relationship There are also cybersecurity , data privacy , and public health concerns about Tinder.
Tinder's spokesperson, Rosette Pambakian, said the issue was resolved within 48 hours. Tinder CEO Sean Rad said in a statement that shortly after being contacted, Tinder implemented specific measures to enhance location security and further obscure location data. Instead, it searches the database using Tinder's official API , which is intended for use by third-party developers who want to write software that plugs in with the site. All the information that it can reveal is considered public by the company, and revealed through the API with few safeguards.
In August , two engineers found another flaw which showed the exact location of all users' matches. The location was updated every time a user logged into the app and it worked even for blocked matches. The issue was detected in March , but it was not fixed until August There have been anti-Tinder online marketing campaigns and websites developed.
The lawsuit alleged that her fellow executives and co-founders Rad and Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder's corporate supervisor, IAC's Sam Yagan, did nothing. Tomas Chamorro-Premuzic, a professor of business psychology at University College London and vice-president of research and innovation at Hogan Assessment Systems , wrote in The Guardian about the Tinder effect, which is the way relationships are modified by dating apps and why Tinder is so successful.
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